For many businesses, philanthropic giving has an element of self-interest: It’s giving with the expectation of getting something back in the form of tax breaks and image building.
But more and more businesses are discovering that unselfish giving has a value that’s immeasurable and that reverberates throughout the community, the workforce and the economy.
Businesses that create and nurture an organizational culture based on gratitude can drive significant change that benefits everyone, not just their customers, especially if they can involve like-minded entrepreneurs.
When a business spearheads a project that solves a local problem or provides a public service, such as building a bike path or setting aside company land for habitat restoration, it demonstrates an investment in the city or town in which it’s based and a commitment to making the host community a better place for everyone to live and work.