Spaceport America’s marketing goes global

Anderton said she could see the potential for the spaceport — what it could mean to “the future of New Mexico and young people able to work in a futurebased industry.”

“Our core business is commercial space — the first thing I did was solidify the brand and build our strategic value proposition,” Anderton said.

“One of the most important aspects of regularly scheduled flights is that they don’t conflict with air traffic,” she said.

“This is the only place in the US that has that and there are not too many on Earth.”

Spaceport America’s 6,000 square miles of space and its “wonderful working relationship with White Sands,” (U.S. Army White Sands Missile Range) are unique.

Airports, she said, are not able to offer commercial and aerospace companies the privacy they look for when developing proprietary technology.

“We only became operational in 2014,” she said. “We are building a business development pipeline, and it’s working.

“This year we’re covering 75 percent of our operating expenses, next year 90 percent. We’re well on our way to meeting our goal of being self sufficient.”

She said several new launch customers have located at the spaceport and aerospace companies are conducting tests, some with an eye to establishing their home base here.

In addition to high-quality air space and privacy, Anderton touts are the availability of both horizontal and vertical launch areas, more than 340 days a year of sunshine and the flexibility for clients to design and build their own mini-spaceports.

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